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Tracy Maylett – Swipe: The Science Behind Why We Don’t Finish What We Start.

Download the Show Audio Here

Show Topic:
Every day we wake up determined to engage with life—to overcome work challenges, finish that novel, reach fitness goals, or repair a strained relationship. Despite our best intentions, we fall short. Why is it so hard to finish what we start.

Reaching goals after repeated frustration starts with understanding the impulse known as the Swipe, a side effect of our high-tech culture.

In this episode, host CMA’s David Ciullo discusses with bestselling author, internationally recognized organizational psychologist, educator, CEO and Co Author Dr. Tracy Maylett of the new book Swipe: The Science Behind Why We Don’t Finish What We Start.

Listen and learn as we discuss how this mechanism works and how to short-circuit the Swipe, reengage, and finally finish what we start.

About The Guest:

Tracy Maylett, Ed.D, SPHR, SHRM-SCP, is the Chief Executive Officer of DecisionWise (, a global consulting firm focused on employee experience design and evaluation. His background is in organization development, organization change, experience design and assessment, industrial psychology, executive coaching, HR, and psychometric assessment.

He has a Doctorate in Organization Change from Pepperdine University and an MBA from BYU. He teaches leadership, organizational behavior, employee experience, and talent management in the Marriott School of Business of Brigham Young University, as well as in the University Honors Department at BYU. Maylett has been a Visiting Professor in the International MBA program at Pforzheim University (Germany) from 2015-2023.

His 2017 release of the book, “The Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results,” released through Wiley Publishing, was an immediate best-seller, hitting the #1 business book spot in both Amazon and Barnes & Noble. Maylett’s most recent book, “Engagement MAGIC: Five Keys to Engaging People, Leaders, and Organizations” was released in January, 2019. His book, “Swipe: The Science Behind Why We Don’t Finish What We Start” is set for release in March of 2023.