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Carlos Alvarenga – The Rules of Persuasion

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Show Topic:

Have you ever wondered what makes someone convincing or why some messages persuade when others do not? Have you ever struggled with how to create a persuasive message story, or presentation? Do you want to understand how persuasion can be used to corrupt or to achieve dangerous ends?

In this episode, host CMA’s David Ciullo discusses with Carlos Alvarenga, Author of the new book , The Rules of Persuasion; How the World’s Greatest Communicators Convince, Inspire, Lead – and, Sometimes, Deceive exactly how persuasion works in all forms of human communication. Learn a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives.

About The Guest:

Carlos A. Alvarenga is an independent researcher, author, coach, and the founder of PersuasionLab. In addition, he is Co-Director, Narrative and Storytelling, of the Museum Experience Lab, Fowler Museum at UCLA.

Before writing and coaching full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland.

Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, he was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture.

Carlos is currently pursuing a Ph.D. in rhetoric and persuasion at the University of Maryland. He holds a B.A. in Humanities and Classical Greek from Hampden-Sydney College and completed the Post-Baccalaureate Program in Classics at the University of Pennsylvania.

He resides in Bethesda, MD, with his wife, a physician/researcher at the National Institutes of Health, and is the father of two sons.