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Branding with Powerful Stories

Saturday, February 9, 2019 @ 10am

Download the Show Audio Here

Guest:

Greg Stone
President

Stone Communications

Branding with Powerful Stories –

Greg Stone carries “street credentials” from the years he spent as a journalist. He began his career as a writer at Time Inc. in New York and later worked as a TV reporter in Minneapolis, Boston, and on PBS.  Greg estimates he has conducted at least 15,000 interviews.

Turning down an offer to anchor at CNN in New York, he founded Stone Communications in 1989.  Since then he has consulted for a wide range of global leaders. Representative clients include Ancestry.com, Arbor Networks, Capital One, Citizens Bank, Dunkin’ Donuts, Fidelity Investments, Harvard Medical School, IBM, Lego, Massachusetts General Hospital, McKesson, MIT, 3M, Timberland, and many politicians. He is also a frequent guest-lecturer at Harvard Business School where he has an ongoing assignment to media-train the faculty.

Greg has written and directed hundreds of productions, ranging from 30-second commercials to corporate videos to feature films. His professional honors include three Emmy Nominations.

Greg is the author of the acclaimed book Artful Business: 50 Lessons from Creative Geniuses, designed to stimulate the imaginations of thinking managers. His new book Branding with Powerful Stories: The Villains, Victims and Heroes Model appears in December is an outgrowth of his seminal Harvard Business Review article about the irresistible lure of villains in communication. Greg is a sought-after speaker in the United States and abroad.

Ever curious about other cultures, he studied French, Italian and German as an undergraduate, earning an AB degree with honors from Harvard College, followed by two master’s degrees from Columbia University in journalism and business.

Greg resides just outside Boston with his wife. Their daughter is in medical school and their son in college. The family also includes a rescue dog.