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TJ Winick – Reputation Capital

Download the Show Audio Here

Show Topic:

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.

In this episode, host CMA’s David Ciullo discusses with T.J. Winick, SVP at Issues Management Group his new book , Reputation Capital: Navigate and Protect Your Greatest Asset, how using transparency, honesty, authenticity, and empathy is key to protecting your brand.

About The Guest:

As the leader of the crisis practice at Issues Management Group, T.J. is regularly relied upon for his counsel on many delicate and high-profile issues including those involving litigation support, industrial accidents, DEI, executive misconduct, Title IX, and leadership transitions.

This work is performed on behalf of publicly traded companies, small businesses, prestigious nonprofits, independent schools, colleges, and universities. T.J. is the author of Reputation Capital: How to Navigate Crises and Protect Your Greatest Asset, published by Berrett-Koehler in 2022.

In addition, his insights have been featured in Forbes, PRWeek, PR News, PRNewser, andO’Dwyer’s. He has presented at the annual meeting of NAICU (the National Association of Independent Colleges and Universities), the annual meeting of the Intellectual Property Owners Association (IPO), before the Boston Bar Association and the Women’s Bar Association.

Prior to the firm, T.J. was a correspondent for ABC News. During his five-and-a-half years at the network, he reported across platformsincludingNewsOne, Nightline, World News and Good Morning America. Before ABC News he was a reporter and anchor at WBZ-TV in Boston.