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April Sabral – The Positive Effect


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Show Topic:

Retail is the heartbeat of a thriving economy and community, and our guest’s mission is to inspire a new era of leadership, one that teaches leaders to value their most precious asset, their people.

In this episode, host CMA’s David Ciullo discusses with April Sabral, author of her new book The Positive Effect: A Retail Leaders Guide to Changing the World.

April shares her personal journey, lessons learned, and how to lead with a positive attitude against all the odds.

About The Guest:

April Sabral loves retail and developing leaders. April is an experienced retail operations leader, entrepreneur, executive coach(WABC), and Author.

April has led retail teams for brands such as Paul Smith, Apple, Banana Republic, Starbucks, Holt Renfrew, and DAVIDs TEA. April’s retail experience is vast, from a part-time sales associate to a vice president of stores in three international markets UK, US, and Canada, and is now the founder and CEO of

April’s mission is to inspire a new era of leadership, one that teaches leaders to value their most precious asset, their people. In 2019 April launched retailU the online leadership portal for retail managers to develop their core leadership skills and published her book “The Positive Effect” A retail leader’s guide to changing the world. April has mentored and developed thousands of leaders throughout her career. Aprils clients hire her to coach and develop their leaders to perform at their best, her clients include Ardene, a Canadian fast-fashion brand expanding into the US market, and other privately owned retailers.

She is also working with non-profits to secure youth internships with major retailers into field leadership positions to support get the next generation of retail leaders.
April is a member of the prestigious Forbes coaching council, an invitation membership that recognizes career coaches that are making a difference in their industry. She is also a John C. Maxwell coach and a certified corporate coach which is part of the world association of business coaches. April also received the 2022 rethink retail influencer award for adding value and making a difference in retail.

This award recognizes 100 top experts, press, and other leaders that make a difference in retail.