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Upcoming Shows

Aug 8
Robert Laplaca
Verrill
Cause Marketing and
Employee Engagement
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Aug 15
Rick Gallagos
Dale Carnegie
Tampa Bay

Virtual Selling –
Building Relationships Online
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Aug 29
Christopher Littlefield
Author,
International Speaker

75+ Teambuilding
ActivitiesFor
Remote Teams
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Archives

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Cause Marketing and Employee Engagement

Saturday, August 8, 2020 @10am

Download the Show Audio Here

Guest:

Robert Laplaca
Partner
Verrill 

Rob practices in two primary areas: promotion law and commercial litigation.

Rob leads the Firm’s Promotion Law practice, which includes sweepstakes, skill contests, instant win games, Internet and mobile marketing promotions, trade promotions and consumer offers. Rob counsels well-known brands, as well as advertising and marketing companies, from concept development through implementation to fulfillment.  His practice also includes reviewing and drafting agency contracts, publicity agreements, and various advertising agreements.  Rob is also experienced in reviewing advertisements for television, radio, online and print marketing.  Throughout his career, Rob has worked on many popular marketing promotions, including ones seen on television shows, on well-known social media sites, and at live sporting events. He regularly speaks on promotion law topics at the annual national law conference of the Brand Activation Association.

Rob also counsels clients on cause-related marketing, including commercial co-ventures and charitable promotions. He represents both noted charities and major brands. He works with clients on program concept, contract drafting and review, state registration, and advertising. Rob has worked on many national and worldwide commercial co-ventures, including programs involving national retail sales, online sales, charitable events and popular movie releases. An article featuring Rob’s commercial co-venture practice was published in the Connecticut Law Tribune.

Rob’s litigation practice includes complex commercial disputes involving corporate, contract, employment and trademark law.  He practices include federal and state courts, as well as domestic and international arbitrations.  His experience also covers appellate practice in Connecticut and New York.

Rob previously practiced for seven years at a noted New York City law firm.

Become: The 5 Commitments of Purposeful Leadership

Saturday, August 1, 2020 @10am

Download the Show Audio Here

Guest:

Mark Hannum
Chief Research Officer
Linkage, Inc.
Author
Become: The 5 Commitments of Purposeful Leadership

The world’s greatest leaders focus on three critical things: they are committed to accomplishing something that matters; they articulate a vision that others embrace; and they demonstrate a series of five commitments that make up the message of this book.
 
In Become, Mark Hannum, a leading Executive Coach, Consultant, Practitioner and Researcher in the leadership field, reveals the evidence-based secrets that surfaced from vast data Linkage has collected  on leadership effectiveness. He details the five commitments that the best leaders make to themselves and their organizations: 
 
•INSPIRE others to join the pursuit of a common vision
•ENGAGE every team member to contribute their best abilities
•INNOVATE key products or processes that lead to the goal
•ACHIEVE results by organizing people and aligning resources 
•BECOME more self-aware and courageous as a leader 

 

Overcoming Intercultural Issues in the Workplace – Replay

Saturday, July 25, 2020

Download the Show Audio Here

Guest:

Liz Greason
Co-owner
Maine Intercultural Communication Consultants, LLC

A Mainer by birth, Liz is co-founder of Maine Intercultural Communication Consultants. She lived in the Middle East for many years, where she taught students from around the world at the American University in Dubai, with a focus on effective cross-cultural communication. Since returning to the United States, Liz has applied her knowledge of the Middle East and Islam, cultural competency, and intercultural communication to help Maine businesses, non-profits, municipalities, hospitals, and schools effectively recruit and retain a diverse workforce and serve populations diverse in terms of national origin, race, class, and age, among other differences. 

Liz has also served on the faculty of the University of Southern Maine (USM) and Portland Adult Education. In addition to being trained at the Intercultural Communication Institute in Portland, Oregon (USA) Liz holds degrees from Mount Holyoke College in Women and Gender Studies and Reed College, and a Certificate in Mediation from USM.

Beyond Stadium Status

Saturday, July 18, 2020 @10am

Download This Hour Here

Guest:

John Brubaker
Speaker, Award Winning Author
Executive Coach
Stadium Status

Business as usual is ancient history. Large corporations, small businesses, entrepreneurs, and even CEOs and politicians must make the move from simply selling a product or service to delivering a mind-blowing customer experience. They have to learn to play at the level athletes and entertainers call stadium status.

Stadium status is that elusive place every coach, athlete, entertainer, and performer strives to reach. It s moving from being an opening act to the headliner, from performing on a small stage to the greatest stage in the largest venue possible: a sold out stadium. Everything starts from humble beginnings; talent and work ethic might get you in the game, but stadium status takes strategy and that starts with a vision.

John Brubaker shares his personal experiences as a successful radio personality, coach, and executive consultant, and reveals the strategies employed by country musicians, teams, and brands to build their fan base and separate themselves from the competition. He explains exactly how readers can implement these same tactics to achieve better results in their own endeavors. Stadium Status real-world examples demonstrate that gaining a fresh perspective and applying ideas from outside your industry are what will truly elevate your performance.