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Chris Pitre and Frank Danna – Love as a Business Strategy

Saturday, December 4th, 2021 @ 10am

Download the Show Audio Here

Show Topic:

This is love as you’ve never seen it. This is a love that leans into the hard conversations.

A love that is equal parts inclusion and accountability. A love that focuses on solutions rather than dwelling on problems. A love that gets results.

On this episode of the HR Power Hour, host CMA’s David Ciullo discusses with co-founders of Culture + and authors Chris Pitre, and Frank Danna, their book Love as a Business Strategy, Resilience, Belonging & Success, which offers a new, people-first framework for achieving any business outcome.

About The Guest:

Chris Pitre’s Bio:

Chris Pitre is Vice President at Culture+ and Softway, co-creator and facilitator of Seneca Leaders, co-host of Love As A Business Strategy podcast, and WSJ Best Selling Author of ‘Love as a Business Strategy’. He manages the company culture and works to ensure that all projects, interactions, and deliverables reflect the company’s human-first approach.

Chris is a student of the world and enjoys anthropology, history, travel, and culinary experiences. His interests in global cultures naturally led him to travel around the world co-leading change management and leadership through Seneca, Softway’s workplace culture program.

Prior to his role at Culture+ and Softway, Chris managed global business development for the creative and automation practice within Astadia, an IT service management company. There, his clients were in the telecommunications, technology, and healthcare industries. He has experience in digital and social media, marketing, and communications. Chris is a native Houstonian who loves everything Beyoncé. He has a B.A. in Business Administration from The George Washington University in Washington, D.C.

Frank Danna’s Bio:
Frank Danna is the Director of Culture at Softway and Culture+, as well as the co-creator of Seneca suite of products and services, co-host of Softway’s Love As A Business Strategy podcast, and co-author of the WSJ Bestselling book ‘Love as A Business Strategy’. Frank has mastered the skill of storytelling through the study of human behavior, video content, mobile applications, design, and communication. He’s also a huge pop-culture nerd, dedicated husband/father, and coffee snob.

Since his start at Softway, Frank has been instrumental in the company’s growth and success, including the creation of GhostCodes, a Snapchat discovery platform with 1 million+ user (sold in 2019). He is a coffee aficionado and forged a partnership between Softway and a local Houston coffee shop to design a signature blend unique to the palates and drinking behavior of the company.

Prior to working at Culture+ Frank built his own media agency, Parabox Creative, where he was a pioneer in developing “viral” video content across Vine, Instagram, Snapchat, Facebook, and Twitter for over 100 top brands, including HBO, Twitter, and Coke. As one of the very first social media influencers/content-creators, he garnered 65 million total viral views for himself and his clients before selling the business to Softway. In his early career, he worked for a startup where he led the development and promotion of mobile applications for various industries. Frank has been a key speaker at various conferences across the globe, including SXSW in Austin, TX, IRCE, and Snaphappen.